On-demand Internet TV network Sivoo has inked deals with Optus Media and Madhu Entertainment and Media, which gives it access to South Asian video content: The deal with Optus Media gets Sivoo 300 films and 1500 music videos from India and Pakistan. Also a part of the deal are Tamil, Kannada and Marathi films, Bollywood award shows and Pakistani stage plays. Sivoo plans to screen the content at co-branded channels at Bollywood.tv, and also add subtitles to the content. Madhu Entertainment and Media will provide Sivoo with 50 Hindi and Gujarati films.
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