Sony’s Integrating Online Content Streaming Device Into HD TVs

Sony Electronics is gearing up to include its Bravia online-content streaming device as an option in all of its new HD TV models this year, reports WSJ….the Bravia Internet Video Link, a small device hooked up to the back of TVs, was launched at CES earlier this year, and now Sony is making the push for it, probably picking up cues from Apple TV and others. Using a remote control, viewers can access video content from the likes of AOL, Yahoo, Grouper (owned by Sony), Sony Pictures Entertainment and Sony BMG…this is without any link to the PC, unlike Apple’s strategy. The company also is in discussions with other content producers, the company said. In its first iteration, Sony will offer a Sony channel that could include movie trailers, back-lot interviews and behind-the-scenes content.