Blog Payola Firm PayPerPost Gets $7 Million

The controversial blog payola firm PayPerPost is getting traction, if not from users, then from the VCs who are still suckers for the sell: t has received $7 million more in funding from Draper Fisher Jurvetson, which also led the company’s first $3 million round last year. Additional investors include existing backers Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. The company stands to lose about $1.8 million this year on revenue of $5 million, roughly $3.6 million in operating costs and $3.2 million in payments to bloggers who post.