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Why So Hard on the Keynote?

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The past few Apple events have resulted in many people griping openly about the Keynote Speeches. I’m not sure at what point everyone put their cranky pants on and decided that the Keynote had to hit an imaginary bar in order to give them happiness, but give it a break already!

Lack of Hardware Announcements
It’s the World Wide DEVELOPER Conference for crying out loud. If hardware was going to be mentioned, I’d bank on something that would be of use to the many coders in the crowd…Say a update to the Mac Pro, or along those lines. Just because during the Intel shift we got some hardware announcements at WWDC, doesn’t mean it’ll be the norm.

This was the most bittersweet part for me personally. On the one hand, the majority of the 10 features we saw were things that have already been disclosed. Granted, we got more detail, but it wasn’t exactly news. On the other hand, we’ve got a nice new interface to the Desktop and Finder – the latter being a HUMONGOUS breath of fresh air. I don’t think it’ll exactly quell the Finder-haters, but it does appear to be a significant update, and that much is a good thing. Oh, and I definitely didn’t see the use of CoverFlow coming, and rather dig the idea.

So it’s still on for June 29th. I don’t think people could be more excited about the launch of a product, so not much more could have come from this portion of the Keynote. Apple’s doing some work to make the iPhone programmable in the form of web 2.0 applications. I don’t know that that’s what the developer types wanted to hear, but it’s an interesting move. While not the great news that the entire phone would be open to 3rd parties, it’s at least a step in that direction.

Safari 3 beta – and Windows!
There was that jaw on the floor moment when Steve mentioned that they wanted to grow Safari’s market share beyond it’s current status. My mind went to war with itself and I couldn’t see him saying what he said next. But he did, and now I’m running the Safari 3 beta on my Dell/Windows machine at work. Interesting. Again, this may not have been the news people were hoping for, but Developer Conference! Hello! It’s software and this is the place it would most logically fall. And care about Safari on Windows or not, it was a pretty earth-shattering announcement – just because it wasn’t the kind you were looking for, doesn’t mean it didn’t happen.

So maybe the WWDC 2007 Keynote wasn’t all you built it up to be in your head these past few days/weeks/months. But it had it’s ‘ooooo’ and ‘aaaaah’ moments, we got plenty of eye candy, there was ‘one more thing’ and ‘one last thing’. It wasn’t on par with announcing the switch to Intel, but not all of them will be. I say get over it and enjoy it for what it is.

24 Responses to “Why So Hard on the Keynote?”

  1. Curious George

    I am curious about the “Inspect Item” feature: I can’t seem to find any “items” to “inspect.” What sorts of things qualify as “items”? Nothing on this page seems to be an “item” when I right-click on it.

    I’m curious what a bunch of Cocoa developers thought of a buggy Windows browser being released at their own conference? The argument that they shouldn’t be announcing hardware at WWDC isn’t helped by Apple’s release of Safari for Windows users. I’m curious about that.

    I’m curious about how those same developers feel knowing that resources were supposedly taken away from 10.5’s development to create the iPhone, but they magically had plenty of resources to develop a Safari for Windows in that same time. Very curious.

    I’m also curious what those same cocoa developers think about being told that they can’t have any part in writing software for the iPhone—unless of course they want to use Ajax. Whooptie do! I can make a shopping list for the grocery store! What? You mean my grocery store doesn’t have free wi-fi? I have to be connected to the ‘net all the time? The data plan costs how much? Where did I put my pen and paper again?

    I’m also very curious about the complete lack of an update mentioned for metadata. Tiger’s metadata implementation is fine if you never want to ADD metadata to a file…But guess what? I do want to use metadata proactively. I want to tag all of my project files with project metadata so I can set up a smart folder and only have 1 copy (plus a backup of course) of a huge .PSD file that’s linked to 20-30 different projects. Stinkin’ Windows Vista can do this. But I’m not a Windows user for a reason. Why is Apple dropping this ball? Oh, so curious.

  2. Amber, Really, your going to buy an iPhone and only use it as a phone? Do you have a ton of disposable cash laying around? If so, I’ll be happy to help you “dispose” of it. :)

    Seriously, if you are only going to use the phone part of the iPhone, there are a lot of other phones out there that are a lot cheaper and work really well as a phone.

  3. I thought the keynote was good as usual, and I’ll be first in line for both Leopard and the iphone…but honestly…most of the stuff in leopard really is just eye candy….at least for me, i have no problem finding stuff in finder, and i hardly ever use spotlight, it makes me wonder if i’ll really ever use stacks….evenmore so with spaces…i don’t think i’ll use that at all. (Guess I’ll just have to see if it really is better) Same thingn with the iPhone….although it will probably replace the laptop at school for browsing the internet, i’m not sure if i’ll ever use it beyound that (except for the phone part) I hardly use my ipod anymore. And I barely use the aTV sincxe i bought it (although i suspect if they start renting movies ill be using it alot more) Anyways point being, all of Apple’s stuff is absolutely neat…..but a lot of it is just sitting around my house as eye candy :(

  4. I am not a developer… i can’t even spell it. But I am a user and what i saw has not jazzed me up one iota. I _need_ a better .Mac expereince; a better Safari that, for one, WARNS me when i Quit by mistake with four tabs open and I get no warning a la FF; a better FUNCTIONAL finder .. the eye-candy is somewhat ncie, but…. I sure hpe Leopard has a lot moe in it when it is announced im Oct bwecasue wha ti saw yesterday is not going to make me want to upgrade.

    PS @Mrad: re “just control click/right click on an element in a page and select “inspect element”. You’ll see what I mean” I see no opion / menu item to “inspect element” … can you please explain what you mean?

  5. On the .Mac thing… Just wait a few more months. I suspect that when iLife is released, we will see some changes with .Mac.

    I think they are moving in the right direction for .Mac. I’m still not interested yet, but if they do some more stuff with it when iLife ’07 comes out, then I might just be interested.

  6. The article is trying to make the point that all the announcements were developer related because this is a DEVELOPER conference. Point taken. But, what does Safari running on windows have to do with software development, let alone Macintosh development?

    And yes, a full year ago Jobs told us that they were holding back several Leopard features that were top secret. Yesterday he took what should have been one bullet point, and stretched it out to 3 (Desktop, Finder, QuickView). And that is where the so called top secret features ended.

    The disappointment has a lot to do with Jobs setting the expectation much higher than he delivered. I agree that something must have changed, and some 10.5 features must have been pushed back to 10.6.

  7. While I like the idea of Safari on Windows, I have to say that I’m a shade irked that I now have a fourth browser (along with IE, FF, Opera, of course) to test against in Windows. Of course, at least now the two sides are even. Symmetry is always nice. But the new stuff it Safari 3 rocks – just control click/right click on an element in a page and select “inspect element”. You’ll see what I mean. Resizable text areas are pimp too.

    But overall I was a bit let down with the keynote – I wasn’t really expecting new hardware, but I was wanting to see a bit more of Leopard. But I’m friggin’ foaming at the mouf for an iPhone!

  8. Richard

    As a Windows XP user, longing to switch over to a Mac at some time, I am quite underwhelmed by nearly everything I see in the Safari Beta. Yes the speed is great, but the list of things that make it crash seem endless including simple things like trying to add bookmarks. Also, having to go to the File to add a new Tab seems so archaic, when Opera and Explorer 7 makes it so easy. Also, it doesn’t remember things like my zip code when I re-visit the Accuweather page, nor does it pull up the security picture for Yahoo Mail that both Opera and Explorer pull up. I’ll keep playing with it, figuring that, like any new software there is a steep learning curve.

    To really wow me, how about making iLife cross platforms? That would be really amazing for us non-mac users who dream of getting a Mac soon, or at least Mac functionality.

    Right now, on first look, I had wanted to play with it, to help with my transition-to-Mac jitters. All this has done is to say, ah just another web browser, with other web browsers that I am already using having more features and a lot more flexibility.

    For the Apple Software developers, welcome to competition! You are now on Windows, and if you are here to stay, you have to compete with a handful really creative, independant developers.


  9. Mantiz

    I just tried safari on vista, i have not come across another app that looks this much out of place, even quicktime looks better, i hope that when it comes out of beta they will include resizing on all four sides and windows animations, for some reason all of the minimize and close animations don’t work on it, wich makes it look like its windows xp.
    And what many people have said, it works like a ferari, but when you want to move some heavy stuff you have a serious problem.

    The only plus i see is for webdevelopers who can now test if a site looks good on both platforms.

    I did not have a chance to test it on a mac yet, but i don’t expect that much.
    It won’t look out of place but it’s still a ferrari.

  10. Matt J

    What waste of Space
    Its an icon for people who don’t use keyboard shorts who don’t use expose, who don’t use command tab, who don’t use command ` if started using spaces it would slow navigation workflow . Its good for simple people but.

    What on EARTH are you talking about? If you mean the only way to access spaces is by the icon, I am SURE you are mistaken. It’s the same as Dashboard. Sure, there’s a Dock icon, but there will also be a keyboard shortcut. Either F13 or F8 I expect.

  11. Eh, I was a bit underwhelmed by the announcements.

    1) I was expecting some good secret features. The new finder and desktop was the only thing that’s really new, and eh, it doesn’t seem like that big of a deal.

    I think reading a lot of web articles on Macs made my expectations too high. Like, I was half expecting Leopard to work with touchscreens like the iphone. Or that the appearance would be redone in the style of Apple’s pro apps.

    2) I was expecting new iMacs, which interest me personally because it’s time for me to get a new computer.

    3) Safari announcement is interesting and I hope it takes some of the IE market share, but it doesn’t affect me much as a firefox user.

  12. and how!

    Coverflow looks great, i didn’t see that coming either. i did think isaw many other things coming that didn’t, .mac was lackluster, leopard looks great however and i look forward to installing it on my computers.

  13. So, I took a look at the new Safari for Windows. Heh. I realize it’s BETA and am praying that this is the reason they didn’t have the ability to size the window like other Windows apps. iTunes started out without the ability to size the window on all 4 sides and now it does. So let’s hope Apple just hadn’t had time to put that little feature in.

    Other than that. It’s going to be really hard for me to switch to any browser other than Firefox. I have really been sucked into Firefox with it’s Extensions. I use quite a few and really can’t do without them. It the biggest lacking feature of Safari. I don’t understand why they didn’t give folks the ability to add extensions to Safari.

    I installed it on my Mac Pro and got a bit of a fright. I rebooted (had to for some odd reason) and the machine didn’t reboot. I turned it off and back on and it still didn’t reboot. I turned it off, waited 10 seconds, then back on and it came up. I was just a tad bit nervous.

    Sure, it’s a small percentage faster, however, as others have said, I use the browser as a workhorse, not a sports-car.

    I guess we’ll have to see.

  14. Ummm – we expect hardware because Apple has released hardware at WWDC before and is lagging in several hardware categories.

    -iPods – the current iPods are a joke compared to PMPs available from several vendors. Movies on a screen that small are horrible. After 2 years, a serious refresh is needed.

    -MacBooks – without a small laptop or ‘ultra portable’, Apple is getting its a$$ handed to them in markets like Japan. Nobody wants to lug a 5 lb MacBook around on the train when they can get a 3-4lb laptop from several vendors. If you don’t believe me – look at Apple’s sales in Japan – the world’s #2 or #3 consumer market.

    -MacMini – this line needs a refresh or repricing. Small, but too slow and too expensive for what you get.

    One gets the feeling that Apple put all of its eggs in the iPhone basket, and forgot about the people who actually use their current product lines.

  15. Mail
    Rubbish, send and a email with a template to 90% of PC users and it will go straight into into their junk box never to seen again.
    And RSS is for RSS readers. NetNewsWire will never be beaten for RSS.
    And still got ugly icons

    Rubbish, we live in a Microsoft Messenger world, until it can do all that with Microsoft Messenger every funky feature is a waist of time. Its like the dude who invent the phone. Very cool, but no good if no one else has one!

    About time, much improved but still so much more could have been done.
    And will Quark docs have a lovely cover flow preview???????

    little improvement, how much stacks will get used in the real world work flow is doubtful. Its like dashboard i thinks, amazing concept but ends up not being used after a couple of weeks.

    Quick look
    Nice addition

    Time Machine
    Its won’t get used in any work of education environment and most people who have paid for a mac with a 150 GB harddrive with a £400 cheaper PC with identical spec sat beside it are not going to buy a external 150 GB harddrive to use Time Machine. it will go unused by 85% of users believe me.
    Great technology though.

    What waste of Space
    Its an icon for people who don’t use keyboard shorts who don’t use expose, who don’t use command tab, who don’t use command ` if started using spaces it would slow navigation workflow . Its good for simple people but.

    DVD Player
    Much improved, I like a lot

    Improved Dashboard 2.0 what more can you say. It will still go unused by 70% of users.

    Parallels is still the daddy

    Safari is Safari. I love it now and always will. Nice improvements, but Tab expose should been there.

    And Front Row
    One of main the reasons I updated my machine.
    Its amazing transition from the desktop to 4 beautiful icons is now gone and amazing circle navigation is now dead. Replaced by a cluttered Apple TV style menus. Very un Steve Jobs.

    So yes I’m disappointed.

    Hopefully Jobs has a secret team working in the basement creating the new revolution like 1983 with Macintosh team. Or maybe there is no Xerox parks any more for him to steal revolution from.

    Viva la Revolution

  16. I just installed Safari. I could not see where one enters a web address( If its where I think it is, it did not work). I pressed a spider button and that locked my system up. I currently use Netscape 7.2 and Windows XP. Safari has not impressed me yet. I want it too.

  17. I thought it was a pretty good Keynote, and as a regular user I’m excited about Leopard. There’s going to be a lot of cool stuff to play with come October.

    As for Safari being “just fast”, I prefer my browsers to just be browsers. So long as they support the standards, I’d rather let the web developers add the functionality.

  18. hackand

    “He promised the world on a stick”

    When, exactly?

    People! You need to get over the idea of Apple being the entity designed to fullfil your broken childhood illusions and dreams! They are just a software and hardware company!

    I, for one, think Leopard is awesome, and everything that Apple showed us today exceeded my expectations, because I wasn’t expecting anything. I have better things to do with my life.

  19. Oh, I think there is sufficient reason to be at least a little… sad about it all.

    The eye-candy parts of Leopard were nice, but as you say – not a lot of shock. The fact so little new was disclosed was really frustrating, in particular .mac and iLife/iWork. However, I find the eye candy important. Despite what many say, that does have a very real impact on your work and how you work. I know one of the things I enjoy most about macs are the beauty of the environment, it feels better to be working in this than a crappy Windows one. And if I’m going to be sitting somewhere for 8 hrs, that goes a long way.

    As for Safari… pff. Honestly, it’s FAST but it doesn’t do much of anything else. Browsers are work horses nowadays… it may be nice to drive a corvette, but speed isn’t the only thing. I need some extensions and add-ons, I need something more robust then simple and fast. And I imagine most people on Windows who are looking for something beyond IE aren’t going to be charmed by Safari.

  20. because he made us wait from january to see what we’ve already seen

    He promised the world on a stick

    alot of stuff must have been cut, and moved to 10.6 pussy cat