DivX Raises Curtain on ‘GejBox’

Watch out, Apple TV. This little box could eat your lunch.

DivX GejBox

DivX and its content portal Stage6 chose Pixelodeon, which they are helping to sponsor, to unveil their top secret consumer electronics project. The long-rumored media extender device, codenamed “GejBox;-)” after the founder, has everything you need to bring online video into your living room — WiFi and Ethernet inputs and Component, S-Video and HDMI video out.

In other words, exactly what I’ve been waiting for.

Just entering the beta testing phase, the plans for the device include everything from licensing the chipset to other consumer electronics manufacturers to creating an open application programming interface for third-party developers. The current device is just a proof of concept, and as Engadget points out, probably won’t be sold as it exists currently.

The price point promises to be pretty low — there’s no hard disk or CPU. Software on your computer converts the display data to a DivX video stream, which is decoded by DivX’ hardware on the device side, meaning there’s no need for additional processing or storage. It also means that anything from interactive menus to video streams, mRSS viewers to iTunes downloads can be displayed on your television in up to 1080i HD.

There’s an incredibly market opportunity here, because besides supporting nearly any video format, there’s already massive amounts of video already encoded into DivX and its open-source sibling xVid (like almost every video on your favorite torrent tracker). And by keeping the architecture relatively open, manufacturers and hackers and like can further extend the feature set.

To sign up for the beta, drop by the DivX Labs blog.