A major shift at video rev share start-up Revver … Effective immediately, founder Steve Starr moves from CEO to full-time chairman of the board of directors while Kevin Wells. COO since September 2006, moves up to CEO. A little confusing — Starr provides strategic direction and remains as spokesman while Wells, who the company stresses has been running day-to-day business since he joined, is responsible for overall strategy. Wells’ real assignment is recruiting more “top-quality” content creators and major distribution partners. Starr will work with indie content creators and new development initiatives. Release.