Sprint Nextel Launches Mobile Search & Shopping Service, Can It Cash In On Impulse Buying?

Analyzing the mobile search and content discovery space as I have for the past several years I recall the key message of a worthwhile white paper from SEO firm OneUpWeb (reg.req): mobile search has delivers the strongest value proposition when users are in buy-mode. That’s the point when passion and purpose cross, and users need to know. Clever providers are borrowing a page from this strategy. Newest to the fold is Sprint Nextel, which today has taken the wraps of a combination mobile search and GPS service, the WSJ reports. Such services are not new, but this one

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