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@ FOOA: Cost Per Action Ads Help Marketers Win Consumers’ Hearts, Minds And Wallets

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At several points during her presentation, Kim Malone, Google’s director of online sales and operations, told attendees at the Future of Online Advertising conference that Google has a number of new AdSense initiatives coming this summer, but that she’s being watched and would be shot if she offered any details. Therefore, she concentrated her talk to AdSense’s Cost Per Action (CPA) clickable ad network and why its right to get a burst of attention, but perhaps not the best thing for branding.

“It’s like if you’re doing a garage sale, branding isn