Sling Media hits its puck, take that MLB

If you are a baseball fanatic like yours truly, then you can only watch the masterful pitching of Japanese pitcher Dice-K with a sense of sheer amazement, regardless of the fact that he toils for the much loathed Red Sox (at least in my one person household.) And yet, the major league hitters are slowly figuring him out, and denying him wins.

slinglogo.gifThere might be a parallel (admittedly an obtuse one) between the pitcher and Sling Media, the place shifting start-up that I have tracked from the day of its inception. Just when you think fate is throwing them a “screw-ball,” Blake and his boys pull a proverbial rabbit out of the hat.

Take their recent run-in with Major League Baseball, which alleged that Sling shifting violated its contract with cable and satellite providers, and called their service illegal. HBO feels that way as well. (I personally don’t think there is anything wrong with watching your TV being streamed to your computer across the planet.)

And while the luddites bicker over the legality of the service maybe up for debate, SlingMedia is likely to announce an arrangement with a major sports league, most likely National Hockey League, that would allow users to Clip+Sling some of their broadcasts.

The Clip+Sling technology allows viewers to share short segments of programming, live or recorded, with other Slingbox customers as well as the audience at-large. The Sling spokesperson was not available for comment.

A deal with NHL, could open doors for agreements with other sports leagues and content owners, allowing them to capture the viral buzz generated through sharing of short video clips, and build communities around those web-clips.

As an aside, I have often wondered if content owners are failing to realize the fact that clips on YouTube are the 21st century version of cooler-talk. Instead of just talking about say, last night’s game (Red Sox vs Oakland)where Dice-K pitched so beautifully (and lost,) how about sharing a moment with coworkers or fellow fans.

Our previous Sling Media stories.