“Everybody With A Mouse Is Not A Target

Prasanth Mohanachandran, executive director of Digital Services at Neo@Ogilvy offers valuable tips to e-marketers on agencyfaqs!.

-Avoid ego marketing: Build a strategy that works for the audience, not you.
Understand your audience: Everybody with a mouse is not a target. Profile each market segment and make each profile’s wants your goals.
Consider your vehicle: Ensure that any activity you do goes beyond scrounging for high rankings and pursues highly relevant, niche terms. If that includes broad terms like

loading

Comments have been disabled for this post