Prasanth Mohanachandran, executive director of Digital Services at Neo@Ogilvy offers valuable tips to e-marketers on agencyfaqs!.
–Avoid ego marketing: Build a strategy that works for the audience, not you.
– Understand your audience: Everybody with a mouse is not a target. Profile each market segment and make each profile’s wants your goals.
– Consider your vehicle: Ensure that any activity you do goes beyond scrounging for high rankings and pursues highly relevant, niche terms. If that includes broad terms like