Those half-minute ad spots slowing us down from getting to our video are apparently making us think a product is relevant and encouraging us to consider its brands. Aw man! Nice job guys.
The Online Publishers Association today released a downloadable report finding U.S. online video users respond pretty favorably — in terms of the things ads are meant to do, like persuade us to seek further information on a product — to 30-second pre-roll ads. The report is full of not-particularly-well-labeled charts, but here’s its conclusion about what works:
Oh, and we have a pretty attractive demographic (well, maybe not in looks, but in advertiser demand):
There’s also some basic survey data about our habits — like news is the most popular online video category, with 14 percent claiming to watch it daily, as opposed to 11 percent watching weather and 9 percent jokes and funny clips. Oh, and we most commonly discover video while randomly surfing or visiting video websites specifically (with 44 percent and 43 percent, respectively, reporting they do so), while just 4 percent of us use video RSS feeds.