Hungama Mobile To Put Dynamic Ads Around Mobile Content

Hungama Mobile is expanding its services to include interactive ads that can be dynamically inserted into mobile content and applications, including video, music, games, SMS and MMS’, as per a release. This will allow the company to subsidize content. Hungama Mobile MD & CEO Neeraj Roy believes that the tie-up will allow enhance the consumption of mobile content. Hungama currently provides mobile advertising solutions to around 100 brands including McDonald

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