Cars.com is launching a mobile version of its website. Users will have access to the site’s inventory of 2 million new and used vehicles and get more details and photos on specific cars. The service will also give access to Kelley Blue Book’s Used-Car Values, let people calculate vehicle payments and read expert reviews and the latest automotive news via Cars.com’s blog, KickingTires. They’ll also be able to find a local dealer through the mobile site’s dealer locater which offers maps and directions to the dealer, as well as click-to-call functionality. I’m assuming this last service will help the site generate revenue. The site will also include geo-targeted and contextual ads. Crisp Wireless is handling the mobile site.
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