Yahoo plots AdWords death by a 1000 cuts

Yahoo announced that is opening up its Panama advertising platform (via APIs) to third parties and agencies in an attempt to stop the Google advertising juggernaut in its tracks. The idea is that by opening up their platform, Yahoo can create more end-points in their ecosystem. Whether they are able to meet their goals remains to be seen, given how far ahead Google is in this game. Hey atleast they are competing and not rolling over!