In a move that echoes those made by competitors NDTV and TV18, TV Today plans to consolidate its digital properties into a separate joint venture between TV Today and its holding company Living Media India Ltd. Says a company earnings release, which has no mention of digital earnings:
‘…it was also proposed that the digital intellectual property held by TV Today and its holding company, Living Media India Ltd was to be assigned/transferred to a separate joint venture, in which shares would be held by both TV Today and Living Media in the proportion of the property valuation done by an independent valuer – “this would be exploited as a separate fully convergent digital business”, he (TV Today CMD Arun Poorie) added.’
Readers will remember that NDTV had consolidated its Internet and mobile businesses as NDTV Convergence, while TV18 had done the same to form Web 18. I’m not sure of what exactly comprises TV Today’s digital business: there’s nothing on the “About Us” page. Many India Today Group publications are available online only to subscribers. The exceptions are Golf Digest India and the recently launched MoneyToday.in which has been in beta for around five months. We’ve contacted India Today Group execs a few times in the past about the digital initiatives, but they’re not ready to talk about them yet.
Comments have been disabled for this post