Saffron Media Advertisement Pvt. Ltd, a unit of the Adfactors Group, has launched a weekly magazine Travel Biz Monitor and http://www.travelbizmonitor.com, a news and information portal aimed at the supposedly $40-billion travel and tourism industry in India, according to an agencyfaqs! report. The publishing house, which also runs portals on the food and beverage sector as well as the pharmaceutical industry, is targeting tour operators, hotels and also government bodies through its latest venture. While the magazine will be available only by subscription, at a cover price of Rs 40, the portal can be accessed for free. The article doesn’t mention if the magazine will contain more information than the Web site to lure subscribers. Why would anyone want to pay for the magazine if he can get the same information, faster and for free on the Web site?
The Web site is still under construction but it has some interesting links like “case studies,” with references to a Jet Airways and a Malaysia Tourism sector report, that are up and working. The site seems to have a nice slew of advertisers including Raj Travels, Radisson Edwardian Hotesl and Mauritius Tourism. Hopefully travelbizmonitor.com will be updated frequently, to keep visitors and consequently advertisers coming.
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