But, of course, our readers knew it last week when we were first to report that former Cisco senior exec Mike Volpi was headed to Joost as CEO and that the announcement could come early this week. The actual announcement is slated for Tuesday but the NYT already has published its lengthy piece, including an interview. Volpi spoke of Joost being available in multiple ways: “Joost is a piece of software and it can reside on a variety of platforms. It could be on a television set-top box. Or potentially it could be embedded in a TV set with an Ethernet connection, or on a mobile phone, or in some alternative device that might come out in the future. The flexibility is really high.” Volpi, 40, and his family are moving to London.
— According to the NYT, Joost has about a half-million viewers and 100 employees. Volpi said he expects that number to double this year as the service remains in test mode, then to open more broadly in 2008. (The site has had some scaling issues as the beta group expands.)
Update: Founding CEO Fredrik de Wahl will stay on as chief strategy officer. Also, I’m told Joost has more than a half-million users but the company did not provide the specific number. The press release (no link yet) highlights Volpi’s M&A activity at Cisco; he acquired more than 70 companies.