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Hollywood Video Gamer Brash Entertainment Launches with $400 Million Funding; Former Massive Execs

An unusually large financing for a video gamer… Brash Entertainment, a video game company that creates titles based on movies and TV shows, is launching with $400 million in funding from a syndicate led by ABRY Partners. The other investors included New York Life Capital Partners III, Northwestern Mutual Life Insurance and PPM America Private Equity Fund II. Warner Bros. Home Entertainment Group will provide distribution for Brash’s video games. Warner will put its sales force at Brash’s disposal, as the company believes it can capitalize on film promotions related to Brash’s games. The company’s chairman and CEO Mitch Davis and president and COO Nicholas Longano previously helped develop an in-game ad network while at Massive, which was sold last year to Microsoft. Release

WSJ: Operating from the premise that combinations between video games and Hollywood have rarely produced high-quality results, a profile of Brash notes that the movie-industry background of some its executives has given some studios initial confidence. Brash claims to have cut deals with five major Hollywood studios and licensed 40 film properties, including Lions Gate Entertainment’s Saw horror series. It has 12 games in development.

One Response to “Hollywood Video Gamer Brash Entertainment Launches with $400 Million Funding; Former Massive Execs”

  1. Eric Morneau

    $400 million to make tie in games with TV shows and movies? Doesn't EA/Activision/etc already make tons of those? And they're always horrible.