Andrew Michael Baron, who has been publicly opining about new models for monetizing online video, announced today his pioneering video show Rocketboom is launching a sponsorship system, with YouTube being the first participant, starting tomorrow.
The sponsorships are selling for a significant price of $3000 per episode until September 1, and $5000 after that, with discounts for startups. They consist largely of a static post-roll ad in addition to various promotions.
Baron wrote on his personal blog,
I’m extremely proud to kick off this Monday with YouTube as our first sponsor. Regarding the broad topic of “video online”, in my personal opinion, there is not a single other group in the world that has done more to democratize the moving image.
Interestingly, Rocketboom did not have a YouTube account prior to the new relationship. The show has made a number of groundbreaking distribution deals for TiVos and the like, but has done little to utilize the viral capabilities of web video — as Baron puts it, “It’s amazing to think we have made it this far without any flash distributions.”
With YouTube, Rocketboom will not only get in front of the biggest online video audience in existence, but also be much easier to share, embed, respond to, and subscribe to through the web browser.