Rediff Sees Mobiles As Key Medium, Cites Potential In Local Language Sites

Media company Rediff.com plans to give greater priority to mobile formats over Web versions, Manish Agarwal, Rediff.com’s vice president marketing told agencyfaqs! in an interview. “Because we believe that if you are not there on the mobile, you are lost,” Agarwal said.

So for example, if Rediff.com plans design changes in its Q&A section where readers ask questions on various topics and get responses from other readers, the mobile version will be designed before the Web version.
Agarwal also cited potential in sites in local languages such as Tamil if the amount of published content in these languages increases. He gave a thumbs up to the tieup between leading Hindi language media house Jagran Prakashan and Yahoo India for a current affairs portal in Hindi. “Yes, that