Mauj Telecom has signed up Bollywood actress Sameera Reddy for creating mobile content related to the actress, reports Techtree. The content will be premiered initially via Essar’s mobile retail chain “The Mobile Store”, as well as via telecom operators. Content includes ringtones, SMS tones, alarm tones, caller ring back tones (CRBTs), themes and wallpapers. By the looks of it, games are not a part of this deal, since Sameera Reddy has an exclusive two year deal with Jump Games (formerly Paradox Studios).
Also, with organized retail coming into the picture, including mobile shops like Subhiksha, The Mobile Store and MobileNxt, an opportunity seems to be emerging for content providers to add retail as an additional revenue stream. I wonder what the margins would be like in the retail scenario; certainly not as skewed in favor of the telcos.
{"source":"https:\/\/gigaom.com\/2007\/06\/01\/419-mauj-signs-up-sameera-reddy-for-mobile-content\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_a354cfb99a17a4d7fe30f27f25037b25","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}