When I first read through this marketing program from Microsoft, I didn’t quite get it. The fact that Microsoft has a Mac Business Unit threw me there for a moment – why would they be touting Geniuses…? Then it dawned on me that it’s a seemingly lame attempt by the Redmond folks at diluting the brand that Apple has built in their Genius Bar. (See the latest Get a Mac ad that is most likely responsible for putting this one in play.)
It’s pretty amazing the services that Apple provides its customers with. Where else do you get personal tech assistance for free? (This isn’t to say it’s not out there, just very uncommon, and less common still is the quality of the help…) I was at the Apple store recently, and I overheard a Genius helping a Windows Vista user with their iTunes and whatnot. I think that’s a pretty big thing that they’re even willing to help with something that’s not technically within their realm.
{"source":"https:\/\/gigaom.com\/2007\/05\/30\/diluting-the-genius-brand\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_f2cb52f1c0c76663f3f68430b4c3aba0","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}