MMA Launches Asia-Pac Chapter, Region Demands New Approach To Ad Campaigns

Earlier this week, the Mobile Marketing Association set up its Asia chapter to spread the word on best practice and establish advertising guidelines, Channel NewsAsia reports. While the industry may be keen to explore mobile advertising, getting users to respond in kind will likely be a tall order. Users in richer nations like Singapore, for example, can’t be lured with free content alone; the offer has to be much more imaginative.

As Sandy Agarwal, MMA Chairman, Asia Pacific, is quoted as saying: “It’s a little bit of a challenge

Comments have been disabled for this post