In a bid to reach out to the Asian population in the UK, mobile content provider ITN On has launched a programme called ‘Bollywood Insider’ on a mobile news channel currently available on 3, Vodafone Live, Orange and Virgin Mobile. The show is a two minute roundup of Bollywood related news, promos and interviews, hosted by Suzi Mann. [via release]
I’m just wondering about how they’re going to manage to fit all that hype into two minutes…then again, would be good if Indian news channels here did that. :P
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