EBay Testing Trading Posts At Cybercafes, Plans Late 2007 Rollout

Online marketplace eBay’s Indian arm is testing trading posts at cybercafes where customers can come and list their sale items on eBay, reports exchange4media.com. Rathin Lahiri, marketing head of eBay India, didn’t reveal the city where the pilot is on or how many trading posts have been set up so far. However, he added that eBay, which claims to have 2 million users in India, plans to rollout this feature by late 2007.
In recent months, travel Web site Makemytrip too has explored an offline version of its business by setting up a counter at retail store Spencers to sell tickets. Makemytrip’s smaller rival Yatra.com too inked a deal with ISP Hughes to offer travel related services through HughesNet Fusion centres.
With more and more Web sites trying to expand reach through retail chains or setups, could there be a reduction in margins?

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