Classifieds portal BharatMatrimony plans a five-fold increase in overall marketing spends for its sites such as Bharatmatrimony.com and Clickjobs.com, according to a PTI report. The company, whose Web sites include IndiaProperty.com and IndiaAutomobile.com, will spend Rs. 57 crore on marketing this fiscal year, up from a paltry Rs. 10 crore the previous year. Now all that sounds great but wouldn’t such a dramatic surge in spending hurt the bottomline?
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