Whether you are an employee or a freelancer, you need to manage your personal brand. Of course you’ll think of using the web to do so. But does that mean shelling out money for search engine optimization, for pay-per-click ads that drive potential customers or employers to your website, for a professionally-designed website? Perhaps not, or at least not primarily, according to Tim Carter, who earns a six-figure income running his Ask the Builder website and selling ebooks on home building and remodeling.
According to former builder Carter, the way to build a personal brand online is not so different from building one offline. You have to work hard for the long haul, connect with people on a human level, and offer real value to potential customers:
Make the website personal. “I use the first person and have my photo on every page,” says Carter. “It shows that you’re not afraid to put yourself out there. It establishes immediate trust.”
Tell stories. “Don’t lecture but try to teach people through stories,” Carter says.
Solve problems. “The magic is having good high quality content about real problems people are interested in,” Carter says.
It’s a marathon. “If you want instant riches, forget about it,” cautions Carter. “It takes diligence, determination and hard work.”
Read more about creating and building your personal brand on Wendy Marx’ Brand U blog.