UK Local Mobile Search Stats Make A Strong Case For A Long Tail

Local mobile search services provider m-spatial has released its Winter/Spring Mobile Local Search Index based on users’ search queries for Q1. The methodology is a bit thin, and it is a one-vendor data, so take it as such, but there are nonetheless some noteworthy shifts in search behavior and the topics they use their mobile phones to find. For one, the Index shows more users are not only aware of local mobile search services; they use them regularly to find and access live traffic information, live travel updates and even what

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