Click2Call (C2C) technology is slowly but steadily spreading. VoiceStar and several start-ups have been trying to build their business around C2C technology. Skype and Google are very interested in the one-click calling as well.
The latest company to make a splash in the space is MyBlueZebra, based in New York. The company provides C2C services in Asia and Europe, utilizing the technology and back end services from Abbeynet.
I suspect, C2C technology is going to find faster traction in the overseas markets, mostly for two reasons – easy availability of broadband, and secondly, e-commerce is not prevalent amongst the small and medium sized businesses overseas.