So you know the warm and fuzzy feeling you get all over when you’re in the Apple Store to actually make that Mac purchase? It’s as if nothing could bring you down from that geek-high. Then you get the Best Buy style protection plan sales pitch. But I’m not talking about AppleCare – I actually want that. Rather, I’m referring to the supremely annoying practice of the Apple Store Employees pushing .Mac as if it’s the Second Coming of Steve.
Hold the hate email for just a moment. I realize this is something the Apple Store Employees are required to do as part of their jobs. I mean, who doesn’t want to sell an ongoing revenue stream to their customers? But wow, I swear that nothing can kill that new Mac purchase buzz like being hammered into the ground with all the reasons .Mac will improve the quality of my life. Either you want it or you don’t.
I don’t. Being in the IT world, and having a hearty appetite for all things nerdy, I feel I’ve got a solid grasp on many of the more technical concepts that .Mac targets and simplifies. So I’ve already got my favorite ways to backup, my own hosting, and so on, and so forth. .Mac for me just isn’t something I see value in. Yet “No” is not the answer the Apple Employees are supposed to accept.
Apple provides many worthwhile and valuable services to its customers. OnetoOne, AppleCare, and .Mac being among the more prominent. I’m certain every consumer out there can find some benefit in at least one of these services. But if they understand the service and say no, let it go…No means No!
Excuse my annoyance. As much as I love Apple and all the great things they do, I despise the way they can instantly turn a great experience into one that feels like being at Best Buy.
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