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CBS Interactive Embraces Embedding And All The Right Buzz Words

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This has been percolating for weeks … another batch from CBS Interactive to show movement on a key front with its new CBS Audience Network– this time, social media in the form of embedding. CBS will allow clips to be used in a variety of ways. In exchange, as the release carefully points out, CBS gets promotional value “while learning about its audience.” Expanded deals to allow embedding have been signed with initial distribution partners AOL, Brightcove, Netvibes and Veoh.

New partners: Automattic, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou, Slide, VideoEgg, Voxant and vSocial.

Update: CBS News and CBS Television Stations Group also announced that they will make clips ams and 13 O-and-O markets from network news progravailable through Voxant — ad-supported and free. The clips can be mashed up and legally embedded.

Clarification: Got a message today from CBS explaining that Voxant’s concept of “mashing” isn’t the common definition. Embedding, yes. Mash-ups, no.

One Response to “CBS Interactive Embraces Embedding And All The Right Buzz Words”

  1. For some further color on the CBS announcement, of which my company, vSocial, is a part of, check out my blog on the topic at

    In particular, there is a reference to an article I wrote called "Social Media: It's About Breadcrumbs and Conversations" that attempts to provide a thesis for how this trend plays out for enterprises, major brands and media players.


    Mark Sigal
    vSocial – Say it with Video!