Qwest sells mobile broadband, charges a premium. Why?

Qwest is going to resell Sprint’s EVDO Rev A service, the company announced yesterday. The plans start at $69.99 a month, and the unlimited plan goes for about $80 a month. If you commit for two years, you get a data card for $50. Qwest DSL customers get $20 off their monthly wireless broadband plan.

Unfortunately, it isn’t much of a discount. You can go straight to Sprint, and buy the same type of plans for between $40-and-$60-a-month. Sprint’s deal might be a better bargain since they are also offering a wireless data card for free (with mail in rebate.)

I don’t see why anyone should be paying a Qwest premium – unless Qwest has some magical convergence tricks hidden somewhere.

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