Shanghai-based mobile marketing services company Madhouse has received approximately $8 million in its second round of funding, reports Pacific Epoch. First round backers JAFCO Asia and Gobi Partners also participated in this second round, in addition to an unnamed strategic investor. Madhouse claims its MadServing platform has served more than 247 million impressions since it was launched in July last year and its mobile advertising network covers 65 percent of China’s mobile internet traffic.
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