@OT: Engaging, Retaining and Whale Expeditions

At the Online Travel conference organized by the IAMAI, V.Ramani, CEO of Conncturf started the final session on marketing to customers by highlighting the lack of imagination and innovation in the industry, with little knowledge of customer behavior and high post-purchase dissonance. There are huge issues, he said, with engagement and retaining.

Mahesh Murthy, CEO of Pinstorm pointed out some marketing issues facing OTAs: travel is in danger of becoming a commodity. How does one outflank price comparison engines? He suggested that search campaigns have no less than 100,000 keywords, and the site have independent reviews

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