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That, for a cable TV network is very low, as Fortune reports. The channel may start as early as October…the company is in the process of hiring about 300 people to staff the network. Also, if News Corp succeeds in the bid for Dow Jones, then it could leverage the Wall Street Journal brand (and name) and journalism to buttress the new cable network, though the extent to which it will be able to do that anytime soon is unclear. DJ has an exclusive deal with CNBC through 2012 in which CNBC pays an undisclosed fee for access to Dow Jones’ content and its reporters for on-air commentary.