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Fox Business Channel Starting On $100 Million Budget?

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That, for a cable TV network is very low, as Fortune reports. The channel may start as early as October…the company is in the process of hiring about 300 people to staff the network. Also, if News Corp succeeds in the bid for Dow Jones, then it could leverage the Wall Street Journal brand (and name) and journalism to buttress the new cable network, though the extent to which it will be able to do that anytime soon is unclear. DJ has an exclusive deal with CNBC through 2012 in which CNBC pays an undisclosed fee for access to Dow Jones’ content and its reporters for on-air commentary.

2 Responses to “Fox Business Channel Starting On $100 Million Budget?”

  1. dagrantla

    You and Fortune are missing the biggest cost of launching a cable channel like Fox News or Fox Business News: the cost of getting cable operators to carry it. Do a little research into what Murdoch spent to clear Fox News and you will see why saying that it was set up on a "relative shoestring" is far off the mark.

  2. Harold Goodman

    Why buy when the Fox Business Channel can build its own? They don't need an overpriced Dow Jones. Investors like the Fox Business because it is not a knee jerk liberal loser. :) :) :)