Online Advertising Rep Firm Gorilla Nation Raises $50 Million PE Money

Online ad rep firm Gorilla Nation has sold a $50 million private equity (minority) stake of itself to Great Hill Partners. This is LA-based company’s first round of financing since its start in 2001. Aside from the online rep business, GN also operates several different business units, including advertising technology development, online marketing services and web content publishing. GN plans on using the growth capital to develop new online ad technologies, Brian Fitzgerald, GN’s president, said in an interview with, adding that he sees the company becoming a “full-service marketing and advertising solution. At the end of the day, we want to provide a host or suite of ad-related products and become a one-stop shop for large publishers.” In addition to technology development, GN, which currently has over 120 employees, hope to grow its staff to more than 200 in 6 offices in 4 countries, including the U.K. and Australia, by year