The New York Times Company’s April revenue figures show online ad growth starting to slow, as the company had projected in its recent earnings call. As overall April ad revenues slipped 3.6 percent and total company revenues decreased 2.2 percent, internet ad revenues rose 15.6 percent last month. In March, online ad revenues were up 19.8 percent; in January, the company’s internet revenues increased 26.2 percent. As for the About.com unit, month-to-month gains remain fairly narrow — its April ad revenues increased 26.6 percent over last year. In March, online ad revenues were up 24.3 percent and for February, it rose 23.4 percent.
Premium TimesSelect, which includes access to columns and archives, had 724,000 subscribers. It started the year with 627,000 subs. About 60 percent get it through home-delivery subscriptions, while 31 percent are online only. The remaining 9 percent get it free as part of a recent initiative that benefits college students and teachers. As for traffic, for April 2007, NYTCO had the 11th largest presence on the web, according to Nielsen/NetRatings, with 42.9 million unique visitors domestically — a rise of 12 percent from 38.4 million unique visitors in April 2006. In a side note for the next month’s revenue figures, the NYTCO completed the sale of its Broadcast Media Group, which consisted of nine network-affiliated TV stations and their related websites and the digital operating center, for approximately $575 million. Release
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