BBC Bets Its Future On Location-Based Services, Names New Mobile Content Head

Will users want to access location-specific information while watching mobile TV shows on the fly? The BBC thinks so and hinted at its future plans to add location to programming during a speech at the FT Mobile Media conference, Silicon.com reports. Ashley Highfield, BBC director of future media, said he could imagine inserting location tags in programs such as Springwatch (a popular show for nature enthusiasts and birdwatchers). “You could say ‘show me all sightings of the greater spotted plover within five miles of where I am now’.” This location-centric communication could also be two-way, with users accessing the BBC website on their mobile to add a location tag if they see a particular bird themselves. (And this is hardly far-fetched. Birdwatchers are a tight-knit and local community and would no doubt jump at the chance to simultaneously live out their passions on mobile and in the real world

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