Online video sites that sell shows and movies will see their revenue almost triple in 2007 to $279 million according to Forrester Research, but that is likely to be the peak. “In the video space, iTunes is just a temporary flash while consumers wait for better ways to get video. They’re already coming,” said Forrester Research analyst James McQuivey, the author of the study, quoted in Reuters. In the press release McQuivey states: “Television and cable networks will shift the bulk of paid downloading to ad-supported streams where they have control of ads and effective audience measurement. The movie studios, whose content only makes up a fraction of today
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