Mobile Web About A Fifth Of PC Web

Telephia and comScore have released some research, MobileWeb Metrix, which shows that the mobile web is about a fifth the size of the PC web, at least in the UK (where it is 19 percent of the size) and the US (where it is 17 percent of the size). As expected, a disproportionate amount of mobile web usage is by young males: In the UK mobile web users under 35 years of age account for 67 percent of the entire Mobile Web audience, whereas the same age segment accounts for 39 percent of the PC-based Internet audience. The corresponding US figures are 46 percent of the mobile web and 36.5 percent of the PC web. In the UK 63 percent of mobile web users are male, while in the US the figure is 60 percent.

The researchers also looked at the top 5 sites visited on the mobile web for both countries, with Yahoo, MSN and Google in both lists. In the UK the most visited sites (apart from carrier landing portals) is the BBC. In the US the Weather Channel has the distinction of having more people access it via mobile than via PC. (release)

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