Industry Moves: Fox Infinity; MTVN; Snocap

– Fox’s marketing department has morphed into an inhouse ad agency to be called Fox Infinity, and marketing EVP Chris Carlisle will head up Fox Infinity, which will focus on marketing and promotion for the network, its new-media initiatives, other divisions of News Corp. and even Fox’s media clients. Also, former Yahoo exec Bill Bradford has joined the division as SVP of content strategy. He will focus on bringing traffic to Fox.com and producing original promo content to be distributed on various platforms. Bradford served as VP of cross-media products at Yahoo.
— Former MTV Networks EVP, GM, advertising sales Sue Danaher has joined Reactrix Systems as president. The company is an interactive out-of-home advertising and entertainment media company. Some more info here.
— Former Motricity GM of Media & Entertainment Rex Ishibashi has left and joined online music registry firm Snocap as the Chief Advancement Officer. Rex is responsible for overseeing Snocap’s domestic and international revenue growth, advertising and sponsor sales, and will be involved with the overall strategic direction of the company…back in the days he was co-founder and General Manager of EA.com.

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