CBS, once the tiffany network, is rumored to be in the process of acquiring Wallstrip, the online video show about Wall Street, reports the Jossip blog. We contacted Howard Lindzon, the founder of Wallstrip, and he declined to comment. A senior CBS official we contacted also declined comment on the news of the pending deal.
Lindsay Campbell, the Wallstrip presenter, is said to be the reason why CBS is willing to spend $5 million buying out the show, which has received over $500,000 in funding from amongst others Fred Wilson, a New York-based venture capitalist.
An announcement is expected early this week, perhaps Monday. Part of the deal involves Campbell being the next Amanda Congdon: frontin’ for CBS’ web initiatives. [Jossip]
One of the reasons why Wallstrip has become popular is because the show takes a pop-culture approach to stocks and money. In a previous interview with NewTeeVee, Campbell told us,
“The catalyst is what our show is based on, the pop-culture catalyst of the stock,…For Nike, it’s limited edition shoes; for Sigma Designs, set-top boxes. There’s always a hook that makes it pop culture. The sillier the better.”
Also note this piece from Monday’s Wall Street Journal on CBS’ efforts to get the ‘net.