A detailed report on Viacom’s Q1 earnings is on paidContent.org here…CEO Philippe Dauman touted the company’s mobile growth in the call. All of Viacom’s divisions – MTVN, BET, and Paramount – added to their mobile portfolios in Q1. MTVN started selling ads with Pepsi and Intel as charter sponsors for its first major mobile effort, while BET started the 106 & Park Mobile Fan Club, an offshoot of its music video show. Dauman claimed that Paramount was the first studio to create a mobile portal for individual movie microsites. “This is a particularly attractive market for Viacom, because so much of the programming we create is highly clipable and conducive to the way our audiences consume entertainment today, which is on the go.” Also he mentioned that BET’s mobile subscription service grew more than 130 percent in the first quarter to nearly 200K subscribers.
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