Reams have been written about Yahoo’s oneSearch launch and how the blend of functionality and relevancy give it the jump on Google, so I won’t rehash the coverage here. (I tested the service recently and was impressed by the results, although I did note a slight lack of compelling local content in this post.) El Reg has also picked up on this and offers a worthwhile comparison of the two mobile search experiences. The author argues graphics are a nice-have not must-have feature “and once those are removed there’s little to choose between the two engines.” (I disagree with this; the overwhelming popularity of graphics and maps has been documented in studies such as this one.)
Aside from the eye candy, do mobile search engines run the risk of offering users too much of a good thing? El Reg thinks so: “One can’t help being reminded of the portal strategies adopted by all the search-engine companies, back before Google showed them that customers just wanted quick and accurate searching; and drove most of them out of business.”
In their race to be one-stop shops for quick answers and actionable suggestions
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