Intercasting Moves To Middleman

Intercasting — which runs mobile social network Rabble — has changed its strategy from trying to promote its social network to selling a technology platform service for carriers and web-based social network providers. “I agree that it is difficult to start a mobile social networking business from scratch, AND it is cost-prohibitive for existing social networking sites to build their own mobile applications, and that is why we think enabling the whole opportunity is a better approach,” CEO Shawn Conahan told GigaOM. There’s a bit of a craze of mobile social networks right now, and only a few will get critical mass — but the very nature of the networks means it can be difficult (or impossible) to predict which ones will take off.