You’ve got to watch about three episodes to start to appreciate daily video show Good Morning World, but I promise the extra time is worth it.
“A bad morning show for the world,” as creator Peter Oldring describes it, GMW doesn’t have much relevance to the daily happenings of the world, besides the fact that you can count on guffawing along with it each weekday morning. But hey, when was the last time you learned something from Regis and Kelly?
I was surprised to learn this week in a phone interview with Oldring that Good Morning World is entirely improvised. Sure, it’s got its regular gimmicks, but basically it’s just two guys riffing.
Each show starts with a warm-up bit in which the two flamboyant, awkwardly enthusiastic, and overly tanned hosts ask “what’s in those mugs?!” Then Andy Peppers (played by Oldring) and Alasdair Coulter (played by Pat Kelly) peer inside the ever-present morning show props and tell us they’re looking forward to drinking anything from muscle relaxers to egg beaters or a banana daiquiri.
Oldring also hosts a weekly “Peppers Pumpers” exercise tip, clad in a ski suit and cowboy boots, which GigaOM writer and GMW devotee Katie F jokingly claims are highly effective; “my bodice feels stronger already,” she told NewTeeVee, to use a Peppers turn of phrase. Oldring said he hopes to add cooking and animal wrangling segments if he can call in the right favors.
Toronto-based GMW is a side project, but the two comedians are quite dedicated to it, pumping out five episodes a week since July of last year. When Oldring had to travel to California for a long-term project earlier this year, the two decided to explain his absence by saying Peppers had been fired. That provoked a huge, and unexpected fan response, Oldring said, with people writing into MySpace and the show feedback form to support Peppers. Comic Molly Shannon even provided a video plea for his return.
Releasing the quirky show through the internet, said Oldring, meant he could avoid the hassle of pitching it to a network. “Sometimes it feels like you’re bashing your head against the wall, because you think ‘the people I’m meeting with, I don’t even share their sense of humor,'” he said.
But along the way, Brown Entertainment (now called Unplugged), a production company also based in Toronto, decided it shared Oldring and Kelly’s sense of humor, and started picking up the cost of creating GMW from the two creators. A representative for Brown would not disclose the amount it had spent.
While the show has no monetization scheme to date (indeed, the shows are only uploaded to its own site, where they receive 1000 to 2000 views in total per day), Oldring said the group is currently entertaining offers to buy the whole project.
“At some point the internet is going to be television, it’s going to be one and the same — if it’s not already,” he said.