WMG’s New Division For Original Programming

Warner Music Group has created a new division, named Den of Thieves, which will produce original programming for the mobile platform, as wella s for network, cable, DVD and broadband. The LA-based division will be headed by music and television industry veterans Jesse Ignjatovic and Evan Prager, and will be overseen by executives from WMG’s US Recorded Music Division including Lyor Cohen, Craig Kallman, Julie Greenwald and Tom Whalley. The new programming will obviously be music-based, but beyond that there’s not much indication what it will be. One example given: The show will revive Diary for Country Music Television. “Diary, which was created, directed and executive produced by Ignjatovic at MTV, has aired more than 80 episodes to date and takes viewers into the lives of popular entertainers, as told in their own words. Martina McBride and Gretchen Wilson are among the first artists who will be featured.” (release)

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