Rajshri.com To Premiere UTVs “Life In A…Metro”; Plans 90 Episode Series For Internet Audience

UTV Motion Pictures will premier “Life In A…Metro” online on May 11, the same date as the films theatrical release, at Rajshri.com. “Life in a…Metro” will be the second UTV film to be premiered at the broadband portal, and the third overall. Rajshri.com was launched with the premier of its home production Vivah.
Rajjat Barjatya, MD of Rajshri Media tells tells Business Standard that the company is also producing a 90 episode series for the Internet. It will be released in a few weeks. Apparently, since Internet users has poor attention spans, episodes will be 3-5 minutes or maximum 8-18 minutes. So I guess these can be ported to the mobile as well, then.
Update: As per a release we just received from Rajshri Media, the film will be available for a 72-hour download on-demand starting 12 noon IST from May 11, 2007. The Low and High bandwidth versions of the film will be available at $9.99 and $19.99 respectively.

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