Majority of U.S. Teens & Tweens Own Mobile Phones, Kids Under Ten Are “The Next Battlefield”

A whopping 50 to 70 percent of 12 to 14-year olds have their own mobile phones, and penetration rates among 5 to 9-year olds also show “significant growth”, according to a new study by iGR. (Getting that missing stat in the course of the day.) (Overall, penetration in this group is 12 percent – but the segment of 8 to 9-year olds stands out with 20 percent penetration.) The results — based on a survey of tween and teen parents in the U.S., together with interviews of over 1,000 children aged 5 to 17 years

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