Bharatmatrimony-Shaadi Fracas Reaches Supreme Court; Settlement?

The Bharatmatrimony group has sought the intervention of the Supreme Court, after the MRTPC restrained the portal from advertising its success stories and “records”. IBNlive reports that Bharatmatrimony has argued that the MRTPC had no jurisdiction to grant interim relief to Shaadi.com, and that there was also no material to support the claim of misrepresentation and disparagement. shaadi.com had filed a petition claiming that Bharatmatrimony’s advertisements claiming eight times more success stories than its nearest rival were “false and misrepresenting and disparaging to complainant [Shaadi.com].” But a settlement is apparently being worked out, and the hearing has been deferred for a week.
So is there such a thing as bad PR? Writes Sanjeev Bikhchandani on his blog, about the recent fracas with TimesJobs:

“The Marketing guys were happy because our daily new resume registration was up by twenty percent (even though we were off television) without any change in the marketing inputs that we were providing. The Sales guys were delighted that by putting forward the claim that they were No. 1 because they were bigger than Naukri, Times was effectively saying that Monster is at best No. 3.”

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